Assistants and knowledge
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ASSISTANTS AND KNOWLEDGE
Help audiences find content that matches their interests
Create a conversational discovery experience that connects audience preferences with available content, explains relevant choices and respects the catalogue and access rules of the service.
Industry
Media and entertainment
Business function
Customer service, Product and strategy
Business goal
Respond faster, Launch and grow services
Solution category
Assistants and knowledge
The opportunity
Large content libraries can make discovery difficult even when suitable material is available. Visitors need an understandable way to express interests and narrow choices without learning a complex search syntax.
How it works
- 01
Capture the audience request and permitted preference or viewing context.
- 02
Retrieve eligible content using catalogue metadata and current access rules.
- 03
Present relevant choices with a brief explanation of their fit.
- 04
Refine the selection from feedback and open the chosen content.
What it needs
- Content catalogue and metadata
- Availability and access rules
- Permitted audience preferences
What it produces
- Relevant content shortlist
- Explanations and refinement options
- Links to available content
Where people decide
Editorial and product owners set catalogue boundaries, review recommendations and manage unsuitable or inaccurate suggestions.
Example application
A streaming service helps a viewer describe the kind of programme they want, then presents available choices they can refine.
What to measure
Evaluation measures to agree before release, not achieved results.
- Search-to-content selection rate
- Recommendation relevance feedback
Next step
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